Library gets new logo

Jolisa Canty Staff writer

October 5, 2013

LUMBERTON — As the Robeson County Public Library expands to offer more than just books, it now has a logo to match that new objective.

The logo, designed by Rob Redfearn of Lumberton, is a book with pages that resemble flying birds. Redfearn said it is meant to show how libraries are becoming places to use the Internet, search for jobs and expand one’s horizons.

“The idea of the birds taking flight is a symbol of people using the library and reaching greater heights by utilizing the resources in the library,” said Redfearn, who was approached by Catie Roche, director of the Robeson County Public Library, about designing a new logo.

Redfearn, who has more than 30 years of experience in the marketing and design field, said that the colors of the new logo — purple, green, orange, yellow, pink and green — represents the wide variety of services offered by the library.

The logo has already been printed on business cards and is on the library’s website. Redfearn hopes the logo will go up on the main library and its branches.

“I would like to see money spent on the library buildings themselves adopting the same updated imagery,” Redfearn said.

Redfearn said he was anxious to help with the logo because he is interested in the development of downtown Lumberton and he feels the new logo could help enhance not only the library but also the downtown area.

Roche said she was pleased with the outcome of the new logo and everything that it symbolizes.

“The library has moved away from just books and I think the logo represents that,” Roche said. “Having the pages that turn into birds represents the past and the future of the library.”