Crossroads buys Lumberton Ford-Lincoln


Dealership will keep ‘family oriented’ philosophy

By Mike Gellatly



David Small, former owner of Lumberton Ford-Lincoln, says the dealership’s family feel will not be lost after its sale to Crossroads Ford.


LUMBERTON — After 60 years in business, Lumberton Ford-Lincoln has been sold to the Crossroads Automotive Group of Wake Forest.

The deal was struck in August and the transition is underway at the dealership, which was run by the Meyers and Small families since its inception.

“My father Willard Small and Mr. Carl Mears Sr. established it in 1957, 60 years ago,” former owner David Small said.

Willard Small, 91, still has a hand in the operation of the business, David Small said. Mears died, but his son, Carl, owned the business with David Small until this sale.

“In selling, we were very conscientious about who we wanted to come in and follow us and would be compatible with us philosophically,” Small said. “And Crossroads Ford is such an organization. It’s not a group of investors, there is a father and son, Mr. Glenn Boyd and his son Alan, and they are the sole owners and are family oriented.”

Crossroads operates 16 dealerships in North Carolina and Virginia, including 12 Ford franchises.

In recent years, Crossroads has expanded its dealerships in North Carolina, buying out operations in Indian Trail, Southern Pines, Fuquay-Varina and Shelby.

Small is still running the Lumberton dealership to help ease the transition. He added that the goal was to keep the business running as it has been for customers, but to offer greater access to a wider variety of inventory.

“They (Crossroads), themselves, wanted no change,” David Small said. “So we were able to keep the same employees and keep the same philosophy and things to continue much as it has been for the last 60 years.”

The Lumberton dealership employs 62 people and has in excess of $20 million worth of inventory on the lot. It also offers parts, service and regular maintenance. Being integrated into the Crossroads Group, David Small believes customers now have access to big box store selection, while maintaining a local feel.

The last three years have been successful for the dealership formerly known as Lumberton Ford-Lincoln, receiving the highest honor Ford bestows on dealerships, The President’s Award.

Last year, Lincoln also presented the dealership its President’s Award.

“So, we went out on a high,” David Small said.

David Small, former owner of Lumberton Ford-Lincoln, says the dealership’s family feel will not be lost after its sale to Crossroads Ford.
http://robesonian.com/wp-content/uploads/2016/09/web1_Ford-Crossroads.jpgDavid Small, former owner of Lumberton Ford-Lincoln, says the dealership’s family feel will not be lost after its sale to Crossroads Ford.
Dealership will keep ‘family oriented’ philosophy

By Mike Gellatly

Mike Gellatly can be reached at 910-816-1898.

Mike Gellatly can be reached at 910-816-1898.

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